Your privacy is important to us. By submitting your email address, you agree to receive communications from us regarding the 90 DAY PROGRAM and other relevant offers. We will never share or sell your personal information to third parties, and you can unsubscribe from our mailing list at any time. For more information on how we handle your data, please review our Privacy Policy.
FOR MARKETING AGENCIES & FREELANCERS
INSERT the systems behind a self-running profit engine, developed through 20 years of delivery leadership, enterprise brands like PTV and IAG, and two 7-figure agencies.
Spaces are strictly limited.
Immediate Access Provided. 90 Day Program Commences January 29th!
From only $1,500 with payment plans.








01:37 – How Dan Henry started using THIS exact webinar strategy to pay off his huge IRS bill.

17:12 – The exact stories you SHOULD use inside of your webinar to convert your audience into buyers.

44:05 – How Dan's client went from charging $1,500 to charging $1-$3 MILLION dollar contracts.

Watch the end of this video to get Dan's funnel installed directly into your ClickFunnels account.

01:37 – How Dan Henry started using THIS exact webinar strategy to pay off his huge IRS bill.

17:12 – The exact stories you SHOULD use inside of your webinar to convert your audience into buyers.

44:05 – How Dan's client went from charging $1,500 to charging $1-$3 MILLION dollar contracts.

Watch the end of this video to get Dan's funnel installed directly into your ClickFunnels account.
💥 Get 6 months of Hands-On Support to Build a Scalable, Profitable Agency
The Upside-Down Agency Scale Program isn’t another course - it’s a high-touch, done-with-you experience designed to get real results.
Over 90 days access you will directly with me and my expert agency team. Together we will:
✅ Weekly Live Mastermind Sessions: Dive deep into proven strategies on structure, sales, systems, and scaling.
✅ Weekly Open Q&A Support Calls: Get personalized feedback and support on any agency-related challenge.
✅ Access to 40+ Plug-and-Play Tools & Templates: Everything you need to streamline your agency, from pricing calculators to SOP builders.
This isn’t DIY. This is direct guidance, accountability, and tools built to help you lead, grow, and win.
Before the program kicks off, we’ll do a light-touch review of your agency — looking at your current offers, pricing, team setup, and overall business flow. This quick snapshot helps highlight any key gaps or opportunities, so you can head into the program with clarity and a clear sense of where to focus. It’s a simple, helpful starting point to make sure the next 12 weeks are as valuable and aligned as possible.


-Access to the Circle Dashboard of recordings, call links, tools and community
-Live mastermind sessions (with experts in every field) every Wednesday 7.30am AEST /Tuesday 4.30pm EDT -
Live OPEN support calls on expert ads & marketing strategy, agency support and problem solving
- Expert feedback from me AND my senior ads/email/search/affiliate/strategy team
As part of the 12-Week Agency Scale Program, you'll get exclusive access to our private community—built to support your growth every step of the way. Inside our members-only Facebook group and Circle dashboard, you'll connect with like-minded agency owners, share wins, ask questions, and get personalized support from both peers and coaches. This community is where real momentum happens—through weekly prompts, live sessions, and focused discussions designed to keep you accountable and on track. Whether you're celebrating progress or navigating challenges, you’ll never have to do it alone. The more you engage, the faster you scale.


Hi, I'm Liza.
I'm a marketing strategist and project manager (with degrees in media and behavioural science) with over 20 years of experience across both enterprise and agency worlds. I've built multiple 7-figure agencies from the ground up and have worked with businesses of all sizes, from big corporates to scrappy startups.
In 2022, after running a large team and hitting $250K months, I completely burnt out. I realised I’d built a business that looked impressive on paper but left me drained and disconnected from the life I actually wanted, especially time with my kids.
So, I rebuilt everything. I stripped my agency back, redesigned it around profit, simplicity, and lifestyle and now I help other agency owners do the same. Because scaling doesn’t have to mean sacrificing everything else.
Copyright 2025 Liza Simpson (Numinous Co Pty Ltd). All rights reserved. Privacy Policy.
Liza Simpson & The Upside Down Agency (a subsidiary of Numinous Co Pty Ltd) cannot and does not give any guarantees on results or earnings with our information, courses, programs. masterminds, coaching, plans, tools, or strategies.
This site is not a part of the Facebook website, Facebook Inc. Additionally, This site is NOT endorsed by Meta, Facebook or Instagram in any way. FACEBOOK is a trademark of FACEBOOK, Inc.
You recognize and agree that nobody and nothing part of the Liza Simpson or The Upside Down Agency brand has made any implications, warranties, promises, suggestions, projections, representations or guarantees whatsoever to you about future results or earnings, or that you will earn any money, with respect to your purchase Liza Simpson or The Upside Down Agency programs, courses, trainings, masterclasses, master courses, or coaching, and that we have not authorized any such implication, promise, or representation by others. There are no guarantees of results or future earnings.
Privacy Policy | Terms of Service