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Upside Down
Agency Scale Program!
Build a Scalable, Profitable Agency Without the Guesswork in just 90 Days.
Join a powerful 12-week mastermind to finally structure your agency like a real business — with systems, pricing, and a leadership mindset that delivers profit and freedom.
Spaces are strictly limited per month and close July 29th! Early Access by July 21st for $500 Off
Immediate Access Provided.
If you're still stuck in client work, undercharging, or building someone else’s dream — this is the program that will finally turn your agency into a real, scalable business that works for YOU and not the other way around. And if you’ve been spinning your wheels trying to get traction? This is the structure, strategy, and support you’ve been missing.
Why the upside-down agency? In 2023 I flipped my agency upside down and rebuilt it for profit. I designed an agency that worked FOR ME and not the other way around, an agency that delivers profit not just revenue. This program is built to help you to do the same. To build a profitable freedom agency from the ground up, rather than scrambling to make it profitable after you have grown.
“60% of small businesses fail within 3 years — and over 40% of agencies don’t make it past 5. The difference? A scalable structure and a CEO who leads it.”
Here are the reasons why most agencies fail....
👉Undercharging and Undervaluing Your Work
Setting prices based on perceived client affordability rather than the true value of your services.
👉Avoiding Sales and Visibility
Feeling uncomfortable with selling or promoting your agency, leading to missed opportunities.
👉Scaling Without Systems & Automation
Expanding your agency without the necessary systems in place, resulting in inefficiencies.
👉Hiring Reactively Instead of Strategically
Making staffing decisions on the fly rather than planning for long-term growth and stability.
👉Lack of Profitability Focus
Concentrating on revenue growth without ensuring sustainable profit margins.
👉Letting Imposter Syndrome Call the Shots
Allowing self-doubt to hinder decision-making and confidence in your agency's value.
👉Neglecting Money Mindset and Subconscious Reprogramming
Holding onto limiting beliefs about money that prevent financial growth.
👉Neglecting Personal Sustainability
Overworking and ignoring personal well-being, leading to burnout.
👉Trying to Scale Alone
Attempting to grow your agency without seeking mentorship or support networks.
Marketing Agency Insider
Inside This FREE Presentation You'll Learn:
01:37 – How Dan Henry started using THIS exact webinar strategy to pay off his huge IRS bill.
17:12 – The exact stories you SHOULD use inside of your webinar to convert your audience into buyers.
44:05 – How Dan's client went from charging $1,500 to charging $1-$3 MILLION dollar contracts.
Watch the end of this video to get Dan's funnel installed directly into your ClickFunnels account.
Inside This FREE Presentation You'll Learn:
01:37 – How Dan Henry started using THIS exact webinar strategy to pay off his huge IRS bill.
17:12 – The exact stories you SHOULD use inside of your webinar to convert your audience into buyers.
44:05 – How Dan's client went from charging $1,500 to charging $1-$3 MILLION dollar contracts.
Watch the end of this video to get Dan's funnel installed directly into your ClickFunnels account.
What we'll achieve together:
💥 Get 12 Weeks of Hands-On Support to Build a Scalable, Profitable Agency
The Upside-Down Agency Scale Program isn’t another course — it’s a high-touch, done-with-you experience designed to get real results.
Over 12 weeks, you’ll work directly with me and my expert agency team. Together we will:
- You stop feeling overwhelmed and stretched thin — and start feeling clear, confident, and back in control of your business.
- Your income stabilizes. You’re no longer hustling for every sale — high-value clients start coming to you consistently.
- You let go of second-guessing yourself, undercharging, and flying under the radar. You finally own your value.
- You stop chasing leads and start attracting them — with a system that runs whether you’re online or not.
- You learn how to rewire your focus and momentum, so you actually follow through on the things that move the needle.
- You create space. Space to breathe. To lead. To take a break without everything falling apart.
- And most importantly — you stop doing it all alone. You start leading a team that supports your growth, instead of slowing it down.
✅ Weekly Live Mastermind Sessions — Dive deep into proven strategies on structure, sales, systems, and scaling.
✅ Weekly Open Q&A Support Calls — Get personalized feedback and support on any agency-related challenge.
✅ Access to 40+ Plug-and-Play Tools & Templates — Everything you need to streamline your agency, from pricing calculators to SOP builders.
This isn’t DIY. This is direct guidance, accountability, and tools built to help you lead, grow, and win.
12 Recorded Masterclass Sessions
Design Your Lifestyle-Aligned Agency
Align your agency with your ideal life and role. Clarify your scalable vision, choose your CEO archetype, and define the three revenue streams that will unlock freedom and growth.
Offer & Pricing Design
Audit your services to identify what drains vs. delivers. Restructure offers into a simple, scalable tiered model — and design a high-ticket retainer that supports profit without burnout.
Creating a Lead Ecosystem
Set up a sustainable inbound + outbound lead flow. Activate referrals, partnerships, and optimise your LinkedIn and messaging for cold outreach and ad traffic.
Sales with Soul
Refine your sales process without pressure or sleaze. Confidently handle objections and map out when and how to bring in a Business Development Manager (BDM).
Team Design & Delegation
Design a team that supports the growth of your agency without burning you out. We’ll cover how to structure your team for scale, define clear roles and responsibilities, and implement delegation systems that actually stick.
Mindset & Flow: Rituals & Resistance
Overcome hidden resistance, self-sabotage, and inconsistency. Build habits and rituals that support identity shifts — from stressed operator to calm, confident CEO.
Money, Profit & Cashflow
Take control of your cash flow. Learn how to pay yourself properly, forecast with confidence, and track essential metrics like Gross Profit, Net Profit, and Labor Efficiency Ratio.
Digital Strategies for Serious Scale
Learn from special guest Taylor Wright on scaling with Meta & Google Ads. Understand funnels, copy, and the paid traffic stack that drives high-ticket conversions.
Systems & SOPs That Set You Free
Systemise your delivery so it runs without you. Build SOPs for client onboarding, fulfillment, and offboarding — and automate approvals, reports, and follow-ups.
The Scalable Client Experience
Upgrade how you serve clients with clarity and structure. Design your onboarding, boundaries, and communication flow so your time and energy stay protected.
Recurring Revenue
Add recurring income streams that don’t drain your time. Explore affiliate offers, retainers, and service add-ons to boost your baseline revenue consistently.
Integration & Expansion Plan
Reflect, refine, and reset. Audit what’s working, map your next 90-day goals by role, and prepare for expansion — with rhythm, not rush.
Your 90-day support system
Doors re-open July 29th!
Agency audit and roadmap
$2,000 value
Before the program kicks off, we’ll do a light-touch review of your agency — looking at your current offers, pricing, team setup, and overall business flow. This quick snapshot helps highlight any key gaps or opportunities, so you can head into the program with clarity and a clear sense of where to focus. It’s a simple, helpful starting point to make sure the next 12 weeks are as valuable and aligned as possible.
Access to Circle Dashboard
PLUS 2 x Weekly Live Zoom Calls
$5000 value
-Access to the Circle Dashboard of recordings, call links, tools and community
-Live mastermind sessions every Tuesday 6am EDT/8pm AEST
- Live OPEN support calls on expert ads & marketing strategy, agency support and problem solving
- Expert feedback from me AND my senior ads/email/search/affiliate/strategy team
Private Community Access
$1,000 value
As part of the 12-Week Agency Scale Program, you'll get exclusive access to our private community—built to support your growth every step of the way. Inside our members-only Facebook group and Circle dashboard, you'll connect with like-minded agency owners, share wins, ask questions, and get personalized support from both peers and coaches. This community is where real momentum happens—through weekly prompts, live sessions, and focused discussions designed to keep you accountable and on track. Whether you're celebrating progress or navigating challenges, you’ll never have to do it alone. The more you engage, the faster you scale.
Over 30+ Tools
FREE Access to a fully built Monday.com agency system including client onboarding automation, CRM, Time Tracking, Prioritisation Boards, Management Boards, Utilisation, Offer Templates, Scope Overage Systems and more..
- Celebration Checklist
- Expansion Planning Worksheet
- Boundary Scripts
- Monday.com Template & Automation Cheat Sheets
- Loom SOP Recording Checklist
- SOP Builder
- Copy Swipe File
- Funnel Flow Template
- Campaign Planner
- Facebook & Google Ad Cheat Sheets
- Confidence Journal Prompts
- Repetition Ritual Builder
- Resistance Mapping Template
- Upwork Hiring Post Templates
- Offer Builder Template
- Capacity Planner
- Task Dump Worksheet
- Cash Flow & Profitability Dashboard
- Hiring Readiness Calculator (with LER built-in)
- Revenue Forecast Sheet
- Profit Planner (with CEO Pay & Tax Breakdown)
- BDM Hiring Guide
- Sales Call Flow Template
- Sales Objection Journal
- Brand Diagnostic Toolkit
- LinkedIn Funnel Script System
- Referral Tracker
- Pricing Calculator
- Agency Business Model Canvas
Total Value $9000+
👉Access for only $250 a week*
(*12-week access with full payment – weekly payment plan also available!)
Meet Your Coach
Hi, I'm Liza.
I'm a strategist and project manager with over 20 years of experience across both enterprise and agency worlds. I've built multiple 7-figure agencies from the ground up and have worked with businesses of all sizes — from big corporates to scrappy startups.
In 2022, after running a large team and hitting $250K months, I completely burnt out. I realised I’d built a business that looked impressive on paper but left me drained and disconnected from the life I actually wanted — especially time with my kids.
So, I rebuilt everything. I stripped my agency back, redesigned it around profit, simplicity, and lifestyle — and now I help other agency owners do the same. Because scaling doesn’t have to mean sacrificing everything else.
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